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Unilever tops ad spending in 2008

Local advertisers spent Bt89.5 billion last year, with Unilever Thai Holdings the top spender for the second consecutive year, says Nielsen Media Research (Thailand).

That total represented a drop of 2.72 per cent from Bt92 billion in 2007.

Last years top 10 spenders were Unilever, Bt4.4 billion; Procter & Gamble, Bt1.73 |billion; Toyota Motor Thailand, Bt1.48 billion; L'Oreal (Thailand), Bt1.4 |billion; Advanced Info Ser-vice, Bt1.2 billion; Osotspa, Bt1.18 billion; Beiersdorf (Thailand), Bt1.12 billion; PTT, Bt1.06 billion; Nestle (Thai), Bt1.05 billion; and Colgate-Palmolive, Bt1.045 billion. Some spent more than in the previous year and others less.

Ad spending on television showed the highest annualised drop, down 4.67 per cent to Bt51 billion, from Bt53.5 billion in 2007. Trailing behind was spending in magazines, down 4.02 per cent to Bt5.8 billion. Ad spending in newspapers declined 3.3 per cent to Bt15 billion, in theatres 3.87 per cent to Bt4.2 billion and in stores 1.75 per cent to Bt560 million.

However, ad spending on radio and in transit media grew 9.73 per cent to Bt6.9 |billion and 42.26 per cent |to Bt1.36 billion, respective-|ly.

Last month alone, spending declined 7.28 per cent year on year to Bt7.64 billion. Suffering the most were magazines, newspapers and television.

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